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11 Nov 2026

Regulations Evolve. Consumer Expectations Don't.

For appliance and electronics manufacturers, the energy efficiency landscape has rarely been more dynamic.

Federal agencies continue to reassess priorities. Regulatory responsibilities are shifting. Long-standing government programs have faced uncertainty, while new policies, state requirements, and international regulations continue to emerge. At the same time, retailers, utilities, commercial buyers, and consumers still expect products that deliver measurable energy savings and transparent efficiency information.

For manufacturers, the takeaway is straightforward: energy efficiency remains a business priority – even when the regulatory path changes.

Rules May Change. The Need for Compliance Does Not.

It's easy to focus on headlines surrounding government programs. But compliance has always been much broader than any single initiative. In North America, manufacturers continue to navigate a combination of:

  • Mandatory federal energy efficiency regulations
  • State and provincial efficiency requirements
  • Energy labeling obligations
  • Utility incentive program requirements
  • Voluntary certification programs
  • Retailer and customer purchasing specifications

Many of these requirements exist independently of one another. Changes to one program rarely eliminate the need to demonstrate energy efficiency performance across the broader marketplace. In fact, manufacturers are increasingly finding that energy efficiency has become part of their product strategy, not simply a regulatory obligation.

Voluntary Doesn't Mean Unimportant

One of the biggest misconceptions in today's market is that voluntary programs become less valuable during periods of regulatory uncertainty.

The opposite is often true.

Programs such as ENERGY STAR® continue to provide a trusted benchmark that consumers recognize when comparing products. Retailers, distributors, utilities, builders, and commercial purchasers frequently reference these programs when making purchasing decisions or developing incentive offerings. The ENERGY STAR® program continues to operate under federal administration following organizational changes in 2026.

Consumers have also become more informed shoppers. Rising electricity costs have made operating expenses an increasingly important part of purchasing decisions. Rather than asking only, "How much does this appliance cost?", many buyers now ask, "How much will it cost to operate over the next 10 years?".

That shift places energy efficiency squarely in the value proposition for manufacturers.

Energy Efficiency Is a Competitive Advantage

Today's manufacturers are using efficiency testing for more than compliance. Verified energy performance can help:

  • Differentiate products in competitive markets
  • Support retailer and utility program participation
  • Meet customer procurement requirements
  • Prepare for future regulatory updates
  • Reduce redesign risks before product launch
  • Demonstrate environmental and sustainability commitments

As product lifecycles shorten, incorporating energy efficiency evaluation earlier in development can help avoid delays later in the certification process.

Testing Strategies Should Be Built for Change

Perhaps the biggest challenge manufacturers face isn't meeting today's requirements, it's preparing for those of tomorrow.

Federal regulations are periodically updated. State requirements continue to evolve. International markets frequently revise minimum efficiency requirements and labeling rules. Product categories continue to expand as connected technologies, battery-powered products, and smart appliances become more common.

Manufacturers that treat compliance as a one-time project often find themselves reacting to changes. Those that build ongoing compliance strategies are better positioned to respond when regulations, specifications, or customer expectations evolve.

Looking Beyond Compliance

Regardless of how government programs evolve, one trend appears unlikely to change: consumers continue to value products that use less energy, reduce operating costs, and demonstrate verified performance.

Manufacturers that invest in energy efficiency today are positioning themselves for more than regulatory compliance. They are building products that align with retailer expectations, utility programs, sustainability initiatives, and the purchasing decisions consumers make every day.

The regulatory landscape may continue to shift. Consumer demand for efficient products almost certainly will not.

How Intertek Can Help

Intertek supports appliance and electronics manufacturers throughout the product development and certification lifecycle with comprehensive energy efficiency testing, verification, and certification services.

Our experts help manufacturers navigate evolving North American requirements through:

  • S. Department of Energy (DOE) energy conservation testing
  • Natural Resources Canada (NRCan) compliance testing
  • California Energy Commission (CEC) requirements
  • ENERGY STAR® qualification support
  • EnergyGuide labeling data verification
  • State and provincial regulatory support
  • Performance testing and verification
  • Safety, EMC, and energy efficiency testing from a single global provider

Whether you're launching a new product, expanding into new markets, or preparing for future regulatory changes, Intertek provides the technical expertise to help you bring energy-efficient products to market with confidence.

Brad Affeldt headshot
Brad Affeldt

Global Director and Business Line Leader, Electrical

Brad Affeldt has been with Intertek for 15 years.  He is currently the Global Director and Business Line Leader for Intertek’s Global ETL division, overseeing the global businesses for consumer/commercial products and ICT.  Brad has also previously held business development and sales management roles with Intertek, overseeing power and energy systems business development.  He has 25 years of business experience in finance, technical sales, and special project management.

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